Creative Direction, Campaign Concept & Content production

Social Media Campaign for Chachi App

Part of my job as Creative Director at Chachi App was to lead my team towards the creation of fresh communication campaigns, and develop promotional content aligned with marketing objectives, to enrich the brand's communication strategy.

For the Sonár Music Creativity & Technology Festival 2019, we created a guerilla campaign to promote a new game for Chachi App.

Under the concept ¨Rebellion of the Cute¨ (La Rebelión de lo Cuqui), we took the Toony visual elements of the app out into the Festival. This campaign consisted of two main actions first: we secretly infiltrated three people wearing lighting masks resembling the graphic Characters of the App´s Identity inside Sonár Festival; second, we placed geolocalized AR content that our users could find and play with at the festival.

Our Chachi Characters actually made it to the Spanish newspaper El Pais, under the following line: 

¨The silver weddings between hedonism and technology¨

Client: Chachi App
Product Owner:  Jimena Jusué
CMO: Noelía Leiro
Creative Direction, Campaign Concept and Production: Maria Ochoa
Designer & Light artist: Valeria Maldonado
Lighting Company: Actilum
3D: David Borrell
Video Teaser: Código Nuevo