Actilum

Redesign Branding

The Brief

In 2017, the company All Now Europe asked me to design the Brand Identity of Chachi, an Augmented Reality App targeted to young people. to leave geolocalized AR messages in the city. The new brand had to communicate the playfulness its name suggested, Chachi! is another way to say Cool! in Spanish

Aditional to the brand logo app icon etc I also had to consider the visual content of the editor of the App.

Light attitude: Dinamism, Movement, Customization.

The logo is built from geometric forms, Each module has its own sound and personality,Sometimes they behave like architectural structures inside of a map, and other times as lines that move and unite to.

Brand Architecture

Create a clearer hierarchy distinguish between what is a sub-brand and a product.

Aplications

I created a basic graphic system, a set of 3D Character´s interchangeable facial expressions: happy mouths, sad mouths, eyes, ears etcetera; consequently the users could create fun and colorful messages

Editor

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E: hello@moticmotion.com
T: +34 671184816

Hangar Casp 57 1-1a
08010 Barcelona

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