Creative Direction, Tv Branding & Broadcast Design

Movistar Plus, M+

Cómodo Screen invited me to be part of its team for the creation of a new TV brand Movistar Plus, the fusion between Canal plus and Movistar Telefonica. Part of my job was to set graphic and conceptual lines to highlight the new identity´s personality. 

The new brand we designed for Movistar Plus achieved a distinctive identity by placing the audience at the center of its content. It brought freshness and dynamism by using social media codes as a way to co-produce content with its viewers. 

Credits

This project was lead by Comodo Screen and Mucho for
Client: Movistar +
I was part of Comodo´s team:

Project direction: María Borrás
Executive creative directors: Abel López and Pep Prior
Creative direction: Maria Ochoa