Art Direction

Fine Living
Tv Idents 

Fine Living commissioned Cómodo Screen to design the idents for its Television Channel. I participated in the project doing Art Direction. 

For the generic Fine Living IDENTS, the idea was to create a fun system where different elements related to the Channel´s content, randomly appear on a yellow minimal set design, reminiscent of the square logo.

In this way, we could introduce a surprising factor by linking together different one-shot scenes reflecting tips and tricks for a fine living life with humorous unpredictability. 

Like the pieces, the working process with Cómodo Screen was pure creative fun.

Credits

Project lead by Cómodo Screen for
Client: Fine Living

Client contact and production: María Borrás
Creative and Art Direction: Pep Prior, Abel Lopez and María Ochoa