Brief

Mobile App Branding  & Creative Direction 

Chachi, an Augmented Reality Mobile App. 

As Creative Director and Mobile Brand Identity Designer at Chachi App, my job was to define and supervise all the visual content related to the App. Finding the right visual assets to translate the values ​​of the brand throughout the User Journey and the App´s diverse communication channels.

Adaptability, playfulness, and teenage rebellious attitude:

Chachi means ¨Cool¨ in Spanish slang, it has a funny sound, if you say it out loud it kind of makes you smile. Go ahead and say Cha- Chi! This facial expression inspired me to create the Brand identity image and the visual elements of the App, like the App Icon and the App Mascot.

Because Chachi is a brand that jumps from the digital world out into our real-world through AR scenes, Motic designed a modular logotype that would organically adapt to 2D and 3D visual environments. 

The graphic system of the corporate identity as well as the UI content inside the App,  icons, toons, and stickers, are nourished by the simple geometric shapes of the modular logo.

For real?
For Augmented Real! 

AR Editor:
Stickers & Toons

With the idea of facial expressions, we designed 2D and 3D elements for the app editor to compose funny AR messages. Users could reclaim and compose their immediate background by adding 3D Stickers and Toons: adding eyes to a tree, a vomiting rainbow mouth to a dog, or a cute Spanish sausage doing twerking in the subway.

Say Cha-Chi!

Credits