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Design, Creative Direction & Art Direction 

2020 Christmas Campaign for Banc de Sang i Teixits


Banc de Sang I Teixits, commissioned Motic to do the creative concept and visual image for its 2020 Christmas campaign.

The campaign proposal is based on an animated piece where multicolored Christmas spheres represent the positive attitude and good intentions of the different donors who, despite the current circumstances during the Covid, have the empathy and courage to donate blood.

The campaign is currently displayed on different public transportation in Catalonia, at TMB, RENFE, and FGC. As well as in various graphic applications throughout the city of Barcelona, like Oppis and Banners.

Hopefully, it will inspire people to go and donate blood! 

 

Bus_BST
buslateral
dos_juntos_BST_passeiggracia
Fotograma_Calle_Banc_deSang2
Banderolas
Logos

Credits

Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Graphics: Maria Ochoa, Valeria Maldonado  
3D & Design: Valeria Maldonado


Cliente: Akewelle
Direction: Maria Ochoa
Producción: Trieuro
Montaje: Alan Ramirez y Maria Ochoa

Get in touch
hello@moticmotion.com 
+34 671184816
2021©Motic Motion

Get in touch
hello@moticmotion.com 
+34 671184816
2021©Motic Motion

Get in touch
hello@moticmotion.com 
+34 671184816
2021©Motic Motion

Get in touch
hello@moticmotion.com 
+34 671184816
2021©Motic Motion

Get in touch
hello@moticmotion.com 
+34 671184816
2021©Motic Motion