Actilum, a Barcelona-based Light Retail Company, wanted a new image to highlight its innovative and experimental attitude on the creation of personalized and unique lighting experiences.
Logo Usage, Color Palette, Typography, Image Style, Photography usage.
The Logotype Motic designed, is inspired by the simple forms of the Light Panels, the essential rough material the company uses to start all its lighting creations. A strong expressive costume made typeface becomes in itself a surface and a source of light.
Light Attitude - Luminous surfaces - Luminous colors