Banc de Sang I Teixits, commissioned Motic to do the creative concept and visual image for its 2020 Christmas campaign.
The campaign proposal is based on an animated piece where multicolored Christmas spheres represent the positive attitude and good intentions of the different donors who, despite the current circumstances during the Covid, have the empathy and courage to donate blood.
The campaign is currently displayed on different public transportation in Catalonia, at TMB, RENFE, and FGC. As well as in various graphic applications throughout the city of Barcelona, like Oppis and Banners.
Hopefully, it will inspire people to go and donate blood!
Credits
Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Graphics: Maria Ochoa, Valeria Maldonado
3D & Design: Valeria Maldonado
Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Design: Maria Ochoa, Valeria Maldonado
3D: Valeria Maldonado
Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Design: Maria Ochoa, Valeria Maldonado
3D: Valeria Maldonado
Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Design: Maria Ochoa, Valeria Maldonado
3D: Valeria Maldonado
Client: Banc de Sang i Teixits
Creative Direction & Design: Maria Ochoa
Motion Design: Maria Ochoa, Valeria Maldonado
3D: Valeria Maldonado
Get in touch
hello@moticmotion.com
+34 671184816
2021©Motic Motion
Get in touch
hello@moticmotion.com
+34 671184816
2021©Motic Motion
Get in touch
hello@moticmotion.com
+34 671184816
2021©Motic Motion
Get in touch
hello@moticmotion.com
+34 671184816
2021©Motic Motion
Get in touch
hello@moticmotion.com
+34 671184816
2021©Motic Motion